The dirty truth is that no one is really that interested in your product. Sorry.

We don’t wish to be rude or reductive but, if you only talk about your product, you’re being boring. You’ll be an infinitely more fun, friendly and informative brand to hang out with if you understand what your customer cares about, and make your product or brand part of that conversation.

Be the most interesting brand at the party.

&Rand was founded by Hannah Rand, an award-winning content strategist and editorial director who has worked for over 20 years in luxury consumer publishing and FMCG brand marketing.

Highly skilled at working with multinational FMCG brands, and across multiple department initiatives and objectives, &Rand brings an agile methodology and operational framework to your organisation to drive loyalty and cost effectiveness for the content in your brand strategy.

&Rand specialises in finding passion points, a voice and a loyal audience for beauty, personal care and wellbeing brands, particularly aimed at 30-plus and midlife women.

We can operate simply as a provider of strategically on-point content, or as an ‘in-house agency’ model to help establish successful frameworks, teams, skills and long-term strategy within your organisation so you have the resource and confidence to create content in the future.